Adobe – A World Full of Colors

This project was developed as an awareness campaign highlighting how color-blind individuals experience the world differently. The concept focuses on contrast between vibrancy and limitation, using rich, saturated colors to represent the full visual spectrum while emphasizing the message that not everyone perceives color in the same way. The campaign aims to build empathy and awareness through strong visual storytelling rather than heavy text.
The design uses bold floral imagery to symbolize diversity, creativity, and visual richness, paired with clear typography to communicate the campaign message effectively. Composition and color hierarchy were carefully considered to maintain balance while drawing attention to the core idea. The Adobe branding was subtly integrated to align with the company’s commitment to creativity, accessibility, and inclusive design.
This project demonstrates my ability to create concept-driven visual communication, apply branding thoughtfully, and design with social awareness in mind while maintaining strong aesthetic impact.