Mysterious Messages

Campaign Design – Escape Hotel
This project explores the use of mystery and psychological tension as a marketing tool for an escape room experience. The concept was built around curiosity and fear, using dark visual tones, cinematic lighting, and suspense-driven typography to attract thrill-seeking audiences. The campaign aims to immerse viewers in the narrative before they even enter the experience, encouraging engagement through intrigue rather than direct explanation.
The visual composition combines dramatic contrasts, shadow-heavy imagery, and bold messaging to create an unsettling yet captivating atmosphere. The design focuses on storytelling through visuals, allowing the audience to imagine themselves inside the experience. Careful attention was given to hierarchy, color balance, and mood consistency to ensure the message remained clear while emotionally engaging.
This project demonstrates my ability to translate abstract concepts such as suspense and fear into effective visual communication while maintaining strong branding and audience appeal.